BLUPRNT is a user-led software solution for startups that want to identify their unique place in the market as well as develop their value proposition for sharing with customers. Think of it like a brand strategy workshop without the consultant.

Your startup is evolving fast – new product features, customers and competitors are the norm… with BLUPRNT your positioning and value proposition stay up-to-date as things change, so you’re always repping the best version of your business.

In the past, businesses would invest large amounts of time and money into a once-every-few-years strategic workshop to establish their market positioning, value proposition, the works… because these experiences were highly time consuming and expensive, most anyone who has gone through the experience has become conditioned to believe that this is not an iterative process – with BLUPRNT, startups can update any element of their identity, customer profile or competitive set in a few minutes and in doing so, change their market positioning almost instantly. This allows startups to iterate their brand as often as any other element of their business. Cool, right?

BLUPRNT is a carefully crafted series of brand strategy workflows based on the best practices of the world’s most beloved brands, combined with proprietary algorithms for delivering unique messaging for every startup.

We spent countless hours standardizing real-world consultative exercises – exercises utilized at the world’s top agencies as well as for brands including Nike, Starbucks, VISA and countless others – to create BLUPRNT’s responsive workflows. We trained our AI assistant, Brandon, using over two decades of personal experience in creative services in order to reflect our specific philosophy and help startups like no one else.

According to Coursera, “a brand strategy is a framework that determines how businesses present themselves to customers and stand out among competitors.” The ‘sweet spot’ where an effective brand strategy hits is called ‘market positioning’. This is what BLUPRNT helps startups achieve.

There are countless definitions for all things brand. And honestly, they’re all subjective. Everyone has an opinion and we all know what they say about opinions… internally, we sometimes replace ‘brand’ with ‘potato’ just to get past the baggage. Give it a try sometime.

That is 100% up to you! We designed BLUPRNT so that startups can move at their own pace.

BLUPRNT is divided into a series of workflows that take 5-15min each to complete. You can complete each workflow independently from the others.

Some of our customers have completed their BLUPRNT in less than 2hrs. Others like to take weeks. And everyone tends to jump back in as things evolve with their startup – BLUPRNT is quick and easy to iterate as things change.

Current alternatives to BLUPRNT include DIY (read a book, Google stuff, just wing it…) and traditional consultation, either with an individual brand consultant or an agency. While DIY works at your own pace and is cost-effective, many startups find the process difficult to understand and struggle to manifest their market positioning as effectively as they’d like; on the other hand, traditional consultation is generally time-consuming (days, weeks, months… our co-founder Jamie had a client that spent over a year on their strategy!) and expensive, ranging from $5k-250k for a workshop. We created BLUPRNT to be the alternative that works for startups: intuitive, accessible and iterative.

Probably right now. BLUPRNT is ideal for validating your idea, developing your brand and go-to-market strategy, quickly gut-checking your current strategy, creating alignment amongst your team members and can even help you create marketing + sales content with our AI assistant, Brandon.

And, since your BLUPRNT subscription is good for a year you can get going today or in three months. Get started when it works for you.

BLUPRNT is available internationally to startups everywhere.

BLUPRNT is optimized for desktop and mobile as well as most browsers. We suggest using BLUPRNT when and wherever the heck you want as is convenient for you.

Yes. Your information is not accessible by anyone other than you and BLUPRNT. We will never share and of your information with any other businesses. While data in BLURPNT is used to train our AI assistant, Brandon, this data does not feed into any LLM datasets and is protected by our privacy policy. Simply put, we entrust our AI technology to protect our IP and so can you.