Jamie McGaw - CO-FOUNDER + CEO

After a decade in the trenches, working with the world's elite advertising and branding agencies for industry titans such as Nike, Starbucks, General Electric, GEICO, and the NFL I stepped out on my own and founded Flask, an award-winning branding + design studio that's committed to forging powerful stories and innovative content for craft brands such as Deschutes Brewery, Sisters Coffee and Westward Whiskey.

Throughout my career I've been fueled by a desire to tackle the strategic positioning hurdles that all businesses encounter. And in late 2022, this drive sparked a breakthrough: the realization that these strategic challenges are shared by all, and the solutions are not industry-specific – the secrets of the best brands on the planet are accessible to every business on earth. This was the origin of BLUPRNT, our strategic positioning tool for startups.

Through BLUPRNT, I am excited to offer the concentrated wisdom of my journey to all, empowering startups to break free from the norm and navigate their way to success.