Branding for Startups, Part 02: A BLUEPRINT FOR STANDOUT STORYTELLING

Webinar hosted by Entre (60min)

A solid foundation is the key to crafting consistent, compelling communications. Embark on a DIY journey to construct a robust storytelling foundation for your startup. Gain practical insights into shaping a narrative that resonates and stands the test of time.

Branding for Startups, Part 01: SECRETS OF THE STANDOUTS

Webinar hosted by Entre (30min)

Behind the most beloved businesses in the world (Nike, Apple, AirBNB) are strategies for standing out in the marketplace that any startup can adopt. Learn the essentials of crafting a compelling narrative and the key components that promise to elevate your startup’s story to new heights.

PROMISE OF THE PRODUCT: Emotional + Functional Benefits

What are the functional needs and emotional desires that inspire customers to buy products? How do product features influence purchase decisions? How do you identify the right features + benefits to promote to your customers? To learn more, read on…

THE SWEET SPOT: Market Positioning made Easy

When I tell startup teams that we offer a software solution for market positioning it’s not uncommon to see a few blank faces. And hey, I get it - if you’re not an experienced marketer you probably haven’t spent much time thinking about market positioning. But, as a startup you should be obsessed with your positioning. Here’s why… To learn more, read on…